As driven, self-motivated entrepreneurs it’s so easy for us to fall into the trap of trying to do it all ourselves! Starting or running your own business takes a lot of guts and a ton of energy. So, it’s really important that we protect our energy by not wasting it on things that suck the life out of us — even if they’re really important to our business. Because there’s probably somebody else out there that can help!
While I’m a firm believer in the need to set aside everyone else’s expectations and find your own inner truth to guide you, that doesn’t mean you have to do everything on your own! Not at all. While you need to cultivate your own inner compass, you also need to learn and accept your own limitations.
There are so many things that you are inherently good at! Maybe you are awesome at client relations or at seeing the big picture. Maybe you rock at putting together clear and compelling presentations! But none of us can do it all. For every thing that we kick ass at, there will always be a couple of things that just aren’t our strong suit. And it’s so important to recognize what those areas are and then find someone who can help!
Yes, it’s important for us to grow and learn and lean into the stuff that scares us! But we can’t fall into the trap of thinking we have to be awesome at EVERYTHING. That’s just not realistic. And it will lead straight to burn out.
If you hate bookkeeping, hire an accountant! If writing those blog posts or newsletters sucks the life out of you, hire a copywriter! If you are constantly scrambling to answer emails and schedule appointments, hire a part-time admin! Or get an intern! There are so many available options out there to help you run your business more smoothly — and I promise, even if it might seem painful to spend money on these things, your time and energy are worth more. When you’re not letting those tasks drain your cup, you’ll have more of your inspired energy to devote to the aspects of your business that you rock at! And THAT is what will help you and your company thrive!
So, what areas of your business do you find yourself putting off or avoiding? Who do you know that might be able to help — either by taking on the task or providing you a referral? How can you make your life easier and help your business by letting someone else take the reins?