Speaking Engagements & Publications

Work With Sallie

If you’re looking for a speaker who will challenge your audience to think about their life & career in a new way, you’ve found her! Sallie Holder not only understands businesses intellectually, she studied and advised them for more than a decade as an employment lawyer serving as counsel to some of the largest companies in the world, but she also understands the emotional and physical demands of business.  She’s lived, first hand, the difficulties that come from pushing past one’s comfort zone and seeking extraordinary results, especially when the world encourages us to settle once we’ve Hit Rock Middle.   There’s no better speaker to inspire & lead an audience through their “discomfort zone” encourage them to achieve extraordinary potential than Sallie. Her many stories of courage & real life examples of others facing these same difficulties and conquering them will move the most stubborn audience to see a new level of achievement that’s possible themselves too.

Through her signature “BE BOLDER” framework, Sallie helps her clients climb out of Rock Middle so that they can have the success they truly desire…. Not just the benchmarks they’ve been told they SHOULD hit.

Meet Sallie:

Sallie Holder is a nationally recognized public speaker and business coach who will get your company and your life unstuck. Her work — whether one-on-one, in group workshops, or at speaking events — helps people bridge the gap between where they are now and where they want to be. She works with entrepreneurs at every stage and women who are hungry to create something of their own. 


Sallie has spent more than 15 years helping businesses, entrepreneurs, and employees identify what’s getting in their way and breaking down those barriers to success. She provides speaking, coaching, and training services for anyone interested in professional development that brings them closer to be the best version of themselves. Fundamentally, Sallie believes that work doesn’t have to be hard, and everyone deserves to love what they do! 


Her years of personal and professional experience make her uniquely positioned to empathize with everyone from seasoned business owners to brand new employees. After obtaining her degree in Human and Organizational Development from Vanderbilt, Sallie earned her law degree and spent ten years practicing labor and employment law, advising companies of all sizes — from businesses with only a few employees to employers such as FedEx and Michelin. Along the journey, she became passionate about the growth of businesses, encouraging her to move beyond her law practice to become an entrepreneur, starting her own business in sales. By applying her expertise in developing processes and systems along with her understanding of the psychology of human development, Sallie quickly became a top producer in her field. But it was in that role where she discovered her true passion was sharing the steps to business success with others! 


Sallie began coaching other entrepreneurs to start their own businesses, and she’s since trained and coached more than three hundred (300) women around the world on sales strategies and how to effectively build their own business. She’s led workshops, weekend sales retreats, breakout sessions, and more on topics such as time management, business development, leadership, customer service, and the entire sales process. Sallie has been recognized as one of the “Best and Brightest 35 and Under;” received the “Young Professional of the Year” award from her Chamber of Commerce; and was awarded the Jumpstart Award from her previous company for helping the highest number of people to successfully launch their business during the fiscal year. 


Education: J.D., University of South Carolina, 2004 BA., cum laude, Vanderbilt University, 2001 


Honors and Awards: Best and Brightest 35 and under – Greenville, South Carolina Young Professional of the Year – Greenville Chamber of Commerce Jumpstart Award – Helped the highest number of people successfully launch their business during the fiscal year Top 10 in Sales Globally for 5 consecutive years (out of more than 40,000 people) Top 10 in Recruiting Globally for 3 consecutive years (out of more than 40,000 people) 

Sallie Holder's Signature Presentations

Rock Middle: When Success Doesn’t Feel Like Success


Ever felt like you’re not at the pinnacle of your career, but your not at rock bottom either? You’re somewhere in the middle. You’ve achieved a certain level of success. Maybe so much so that others congratulate you on how much you’ve accomplished. But the truth is…you feel miserable. All you want is to love what you do, but you just aren’t sure what to do to get “there.” You feel like you just need someone to show you the path. Through the “BE BOLDER” framework you will find your path! We’re going to ditch the feelings of overwhelm and lack of direction, to create a clear vision for where you are headed and how to get there. You’ll be able to finally bridge the gap between who you show the world you are on the outside & how you really feel on the inside.


  • Learn how to start dreaming again so that you can create a clear vision for your future;
  • Develop a compass to use for decision making so that you know exactly what to focus on;
  • Redefine your goals and the path to get there; and
  • Create a plan for daily, weekly & monthly actions that create a feeling of happiness.


Ideal Audience: Women

Format: Keynote, Hands on Workshop, or Breakout Session

The Price Isn’t the Problem


When business isn’t where we want it to be, we often believe that the price of their goods or services are the problem. The price may be the easiest thing to blame, but it’s not the actual problem. We can never create abundance by cutting our prices to get there. The belief that the price is the problem stops people from determining the real root of their lack of revenue. In this speech we’ll dive deep into the 5 steps all entrepreneurs need to walk through to determine the root of their revenue issue. Audiences will overcome this blind spot and walk away with a clear action plan to increase their revenue.


  • Gain awareness about what’s causing their revenue issues
  • Develop new ideas for revenue streams
  • Feel empowered to pursue their new ideas and revenue streams
  • Understand the 5 ways to continuously evaluate their business and it’s continued profitability


Ideal Audience: Entrepreneurs and Anyone in a Sales Role

Format: Keynote, Hands-on workshop, or Breakout session

Pulling Your Team Out of Rock Middle


Is your team not performing the way they once were? Have they hit a plateau? Are the leaders in the organization frustrated by the results they’re getting? These are common problems when your team has hit “Rock Middle.” It’s the place where complacency grows and no matter how many “pep talks” you give you cannot seem to reenergize them about their roles. In this speech we’ll dig into exactly how to help your team avoid “Hitting Rock Middle” and how to help those employees who’ve been performing well below their potential. Audiences will learn the leadership tools needed to help their employees reach peak performance, while increasing their teams morale.


  • Develop the use of the Company’s Vision & Mission to help employees become unstuck;
  • Help leaders understand their WHY
  • Shift the focus to the Dream Work
  • Create a process for developing the employees WHY and communicating the employee’s role in the company’s future


Ideal Audience: Leaders of any level

Format: Breakout session or Workshop

What Others Are Saying About Sallie...

“Sallie, I was utterly blown away I was by today’s Training . . .You were so professional, so natural, and so knowledgeable. You are 100% at the top of your game. I think this was, quite possibly, the best training I have ever been to in the entire 6.5 years I’ve been with the Company. I want you to know that your efforts were not only greatly appreciated but executed FLAWLESSLY! . . . YOU. FLIPPING. ROCK.”

– Teresa Howard, Esq.


“I can’t tell you how much I got out of today! You were amazing! Thank you for your wisdom, knowledge, and for being gracefully blunt. After listening to you speak today, I know exactly what is holding me back and what I need to do. Knowing that in itself is a huge relief. Thank you, thank you and thank you again!”

– Rosemary Corte, Owner, Harvest Jewels


“Your Presentation Rocked! Wow! Blown Away by you and all I learned. Thank you for being here and sharing all of your amazing expertise with us! It made the day.”

– Berkley DeLaney, Owner, Sway

Previous Speaking Engagements

  • Speaker – Michelin’s Diversity Conference
  • Speaker – Leer Corporation – trained employees at all facilities in North America
  • Speaker – John Deere – annual HR conference
  • Speaker – NOVANT Health Care System – trained physicians and all supervisory staff throughout state of North Carolina
  • Speaker – Greenville Hospital System – trained all staff
  • Keynote Speaker – Stella & Dot North American Conference
  • Keynote Speaker – Stella & Dot North American Director’s Conference
  • Moderator and Speaker – Half Day Workshop – Stella & Dot Southeast Conference
  • Speaker – Human Resources Update Conference – 2005, 2006, 2009
  • Speaker- Risk and Insurance Management Society
  • Speaker- Greenville Tech Certificate Series
  • Speaker- Ogletree Deakins Breakfast Briefings
  • Speaker – Legal Professionals Luncheon
  • Speaker – Association of Legal Administrators, Columbia, SC
  • Moderator and Speaker- Council on Education Management’s annual Family and Medical Leave Act Conference in Columbia, SC, November 29-30, 2007.
  • Published, December 2008, American Bar Association, Young Lawyers Division, An Overview of What All Employment Practitioners need to know about Identity Theft and the Fair and Accurate Credit Transactions Act
  • Published the Winter 2005 issue of Employment & Labor Law, a newsletter for the South Carolina Bar’s Employment and Labor Law Section.

Book Sallie to Speak at Your Next Event: